The European Medical Writers Association (EMWA)

THE CHALLENGE

One of the first development projects as EMWA’s technology partner was creating a dedicated website for The Write Stuff (TWS), their quarterly journal.

The TWS section of the website was incomplete, difficult to navigate, and because whole issues were held in PDF’s finding articles was difficult. EMWA wanted a better way of selling and distributing their content.

Our experience enabled us to quickly interpret the requirements and develop a new website that allowed all of the journal content to be searched. This gave members greater accessibly to the content and created a way to entice new members  join or purchase a specific articles or issues of the journal.

OUR APPROACH

We spent time with the client to understand how their journal content was published, structured and added to the current website and discussed different access/ business models.

SomCom produced a number of wireframe designs and confirmed the look and navigation. We were then able to apply the design to a new CMS driven website using our rapid prototyping tools and ingest their content into a new database. When a new issue of TWS is published, EMWA upload this to the site which is automatically added to search engines.